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our focus

We specialise in helping businesses leverage market research data for growth strategies, to boost their revenue streams and provide clarity to drive marketing decisions.

BUSINESS Development

Growth strategy

Market Research

How we can Help?

Trying to navigate alone can be risky and leave you wondering “am I doing this right?”. While friends and family offer support, expert guidance equips you with the knowledge and strategy to truly thrive. PBA provides the crucial missing piece: expert guidance tailored to your business and assistance on your marketing projects, by leveraging market research.

Talk to us about:

if you have an idea, skill and/or product and don’t know how to develop it into a thriving business?

if you need market research to support your decisions

if you need a tailored business & marketing strategy for success

if you have a specific business issue you don’t know how to solve

if you are struggling to operate strategicly and effectively as a business

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Learn More

Why businesses fail?

Successful businesses adapt and usually that journey has involved multiple attempts and failures! New Zealand and Australia Statistics suggested a strong correlation to market research. Which means businesses were failing due to a lack of understanding of their markets for the first few years.

Some businesses fail due to their traditional approach. Instead a more market focused approached has been implemented by many businesses and has now been taught over many Universities to reduce the risk of failure.

Here are the top five reasons that businesses fail:

high cost of getting customers
high cost of product developments
limited number of people taking risks
investment opportunities
limited real expertise and specialists involved in practical businesses

HOW CAN BUSINESS BECOME SUCCESSFUL?

Many of the problems that was shown in earlier research of small businesses was to do with the marketing, accounting and management which is also still one of the biggest problems that persist in recent research today.

The infancy period following a startup are the vulnerable times for a business where many fail to develop into thriving and prosperous businesses. Research have shown that with implementing strategic systems and approaches this will likely lead to a thriving business.

At different stages of a business life cycle there are different strategical methods that have been effective for business growth. For example prior to starting a business, the first 3 to 6 months depending on the nature of business highly involves market validation. Once the business has been launched and incorporated the 5 years that follow are the critical years to evaluate the survival and growth rate of a business. Marketing becomes a key player for the first 5 years of a start-up and ensuring that a business survives depends highly on Strategic marketing.

We leverage market research to provide strategic approaches that your target audiences can resonate with. Will help business like yours stop the guess work and operate with clarity by leveraging market research data.