About Us

Catherine Zahidi

Founder & Director of Pasifika Business Advisory

(BCOM, BCOM Hon, MCOM(UC), MCOM (UOA))

Qualifications

University of Auckland

Masters of Commerce – Global Management and Innovation with Second Class Honours Award

University of Canterbury

Masters of Commerce – Marketing with Distinction Award

Bachelor of Commerce Honours – Marketing

Bachelor of Commerce – International Business

Catherine, a professional with a passion for empowering Pacific communities, has been at the forefront of facilitating access to valuable training and insights for small business owners in the Pacific region. Her commitment extends to collaborating with universities to guide Pacific students towards enriching career pathways.

Juggling the responsibilities of motherhood to three toddlers, Catherine pursued and successfully completed two Masters degrees with commendable achievements. In Marketing, she earned a distinction award, showcasing her exceptional skills and dedication. For Global Management and Innovation, Catherine received a Second Class Honours award, further highlighting her academic prowess.

An inspiration to other young mothers and students who face academic challenges, Catherine leveraged her skills and knowledge by volunteering to assist Pacific start-up businesses through various organisations. Today, armed with extensive qualifications, she offers her expertise on a global scale.

In her role as a Business Marketing Consultant, Catherine wears many hats, seamlessly transitioning from consultant to researcher, data analyst, marketing specialist, and entrepreneur. Specialising in strategic marketing and management for small businesses, Catherine’s dedication to giving back to her Pacific community shines through.

With over a decade of experience in client relations management and business development within Small-Medium-Enterprises in New Zealand, Catherine combines her practical experience with sharp research skills. This unique blend positions her as an expert ready to assist you in navigating the challenges and opportunities of your small business ventures. Catherine’s work is not just a profession but a means to contribute significantly to shaping the business landscape. 

How we help?

The stakes of failure are highly likely within the first 5 years of any business. We help you navigate your business journey using our Smart approaches. By understanding your business and the right customers you should be attracting clients utilising low cost and effective strategies. We have helped numerous successful businesses get creative and innovative.

We have reached multiple clients from abroad especially within small developing countries who are resource constraints with knowledge and approaches to growing their business beyond their home countries. Majority of our solutions have included digitalising current products and services to the online world. The online space has become a priority for manny businesses to grow. It is also the most practical and cost effective way to reaching the right audience for many firms. 

International Business provides the opportunity to expand your market niche. It can be daunting trying to find the right Strategy, information, channels or connections to grow overseas but that is where our expertise comes in. Through the use of our tools and approaches in business development, marketing & communications as well as business strategy & continuity you will be able to get your business internationally.

Meet Our Partners

We have collaborated with other business owners within New Zealand to bring you trainings and programs to grow and develop your small business via our mobile friendly app.

Social Media Marketing

Social Media Marketing

Specialist

Ecommerce & Email Marketing

Ecommerce & Email Marketing

Strategiest

Business Wealth

Business Wealth

Coach

Digital Transformation

Digital Transformation

Developer

Business Intelligence & Operational

Business Intelligence & Operational

Expert

Accounting & Business Management

Accounting & Business Management

Advisor

We help businesses grow and thrive!

Client Testimonial

Telefina Sio
    Telefina Sio

    Eco-Artisan

    As a small business owner based in the islands with limited resources at our disposal we would like to extend our sincere thanks to PBA for the continuous support. Being a small business solely relys on good marketing skills to get sales and with PBAs assistance they were able to boost our sales and helped extend our reach overseas. Additionally we have found confidence within our business community to provide our services at the best of our ability. I would 100% recommend PBAs services to any fellow business owner whether new or old especially with advice around business strategy since PBA has always been specific and very helpful in developing our business.

    Fatima Shah
      Fatima Shah

      Fatima’s Bakery

      In the midst of operating my small bakery business from home for three years, I found myself grappling with reaching second-year goals. PBA’s 6-month coaching program turned our trajectory around, introducing ingenious solutions tailored for a bakery like mine: Catherine expertly uncovered an untapped market niche, refining my baked goods and branding to captivate a new customer base. Their guidance transformed my sporadic sales into a consistent income stream by helping me launch a subscription-based offering. Embracing modern tools, Catherine elevated my digital presence, enhancing both my online bakery experience and customer satisfaction. Catherine empowered me with data-driven insights, enabling me to craft delectable strategies that consistently drove growth. As I celebrate surpassing my second-year goals, I can’t thank Catherine and PBA enough for their pivotal role in sweetening my success.

      Sieni Thomas
        Sieni Thomas

        Toddler Rescue

        As a stay-at-home mom, I transformed my handmade interactive toddler toys into an online venture using Shopify. But sales were slow until Catherine stepped in: She made my toys a cherished experience, not just products, through captivating branding. Catherine revamped my Shopify store, attracting my target audience like magic. Also, with their advice, my Instagram went from personal to a sales-driving showcase. Catherine’s tips for engaging content and smart scaling skyrocketed my sales. Thanks to Catherine, I’m turning my passion into a profit from home.

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