How To Conduct Market Research For Small Businesses? (without feeling overwhelmed!)

Ready to finally stop the guess work and start thriving?

Hear from our Amazing Clients

Dr Fahimeh McGregor
    Dr Fahimeh McGregor

    Director of Delta Informed Decisions: Business Intelligence Solutions (Wellington)

    Attending Catherine’s workshop was a revelation. It highlighted the importance of acknowledging what I don’t know, especially in the dynamic world of business. Catherine’s expertise and guidance have become invaluable assets as I continue to navigate the unknowns in running my business. I highly recommend Catherine’s workshops to fellow small business owners seeking practical, insightful, and strategic guidance in the realm of market research.

    Diandra Pereira
      Diandra Pereira

      Agency Wining Superstar | Senior Search Specialist | Marketing Strategy (Auckland)

      Explaining technical concepts online can be a daunting task, but Catherine managed to do it with such clarity and finesse. I appreciate the effort she’s taken to making such complex topics accessible for us. Catherine’s templates is structured in a way that’s easy to follow and incredibly useful in navigating the ongoing challenges for market research in my daily job working across agency with FMCG Clients.

      Telefina Sio
        Telefina Sio

        Founder of Eco-Artisian Eco-Friendly Jewellery (Samoa 🇼🇸 )

        “Being a small business solely relys on good marketing skills to get sales and with PBAs assistance they were able to boost our sales and helped extend our reach overseas. Additionally we have found confidence within our business community to provide our services at the best of our ability. I would 100% recommend PBAs services to any fellow business owner with advice around business strategy and market research for developing our business..”

        Mere Peni
          Mere Peni

          Founder of Coconut Palm (Fiji 🇫🇯 )

          “I attended Catherine’s workshop on Market Research for Small Business and there was this huge cloud lifted from my shoulders. This workshop has taught me to never rely on my gut feelings hoping that what ever strategies I throw at my business would work. I knew exactly what to do and how to do it. This has saved me alot of wasted time and marketing efforts. Catherine you are Brilliant!. Your approach to market research for small businesses is a game changer. Highly recommended!”

          Are you tired of attracting the wrong clients?
          Do you struggle to understand your market?
          Do you want to make data-driven decisions about your business?
          Are you ready to take your marketing to the next level?
          Have you been throwing Spaghetti at the wall hoping it sticks?

          If So? than this workshop is for you!

          Why Market Researchfor Small Businesses?

          Make strategic decisions to drive your business growth all while keeping both operational and marketing costs low.

          Your business deserves a laser strategy that cuts through the crowd and makes your business stand out. If you don’t understand the behaviour of your clients how can you better position your products, services or offerings to gain a competitive advantage?

          Guess work, gut feelings and luck isn’t enough to compete anymore! Technologies have changed, consumer behaviour, perceptions, experiences so has the way businesses are operated.

          Research have growingly suggested successful small businesses have managed to reduce marketing efforts and costs by leveraging market research to boost their conversion rates and client reach.

          Why Choose Us?

          We empower marketing leaders with actionable market insights.

          Join Us from where ever you are!

          Upcoming Workshop Details

          TopicsDatesTimeDurationVenueAvailable to Book from:
          How to conduct market research for small businesses?
          Quantitative Approach
          19/06/20246pm1 HourOnlineNow
          How to conduct market research for small businesses?
          Qualitative Approach
          26/06/20246pm1 HourOnline19/06/2024

          Limited Spots Available!

          To ensure that we spend the adequate time on everyones individual questions at the end, our spaces to onboard clients for our workshop are limited. Please register early to secure your spot.

          What we will cover?

          • Focus point for small business market research where we will create variables for measurements
          • Conducting Secondary Research for competition/ brand positioning/ messaging / strategies through databases available
          • Designing up methods for ongoing collection of data
          • Analysis of results and how to interpret data to create effective strategies

          Market research comes in two main flavours: quantitative and qualitative. Understanding the strengths of each helps small business owners choose the best approach for their needs.

          1. Focus: Numbers and statistics.
          2. Methods: Surveys, polls, website analytics, sales data.
          3. Good for: Understanding customer demographics, preferences, and behaviors on a large scale. Measuring trends and market size. Identifying correlations between variables.

          1. Focus: In-depth understanding of experiences, opinions, and motivations.
          2. Methods: Interviews, focus groups, observations (in-person or online).
          3. Good for: Gaining deeper insights into customer needs, wants, and pain points. Uncovering hidden trends and motivations.

          Once your tickets have been purchased and confirmed, you will receive a confirmation email with the link to join our workshop. Email: or call 03 669 2878 if you have any further questions.

          Early Bird Discount $249.00 $297.00

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