5 Questions Every Marketer Should ask Customers?

Why Choose to work with US?

Our Approach are result driven and supported with years of expertise in the research field!

our focus

Feeling lost in a sea of data? Let’s work together to turn your research into real results. I’ll help you uncover hidden opportunities, boost your bottom line, and make marketing decisions that actually move the needle.

Marketing

Growth strategy

Market Research

How I can Help?

Ever felt like your marketing degree was a one-way ticket to data purgatory? Endless spreadsheets, baffling surveys, and insights that feel like Greek to you? I’ve been there.

I know firsthand the frustration of trying to guess what your customers want. It’s like trying to hit a moving target blindfolded.

But I’m here to change that. I’m your trusted sidekick on the market research frontier. Together, we’ll unravel those data puzzles and transform them into actionable strategies that skyrocket your business. Think of me as your secret weapon for making sense of the market.”

Talk to us about:

Discover customer desires and buying habits.

Spot hidden market trends before others.

Craft targeted marketing that resonates.

Gain a competitive edge with clear data

PBA and the University of Canterbury Panel Discussion

Why businesses fail?

Successful businesses adapt and usually that journey has involved multiple attempts and failures! New Zealand and Australia Statistics suggested a strong correlation to market research. Which means businesses were failing due to a lack of understanding of their markets for the first few years.

Some businesses fail due to their traditional approach. Instead a more market focused approached has been implemented by many businesses and has now been taught over many Universities to reduce the risk of failure. 

Here are the top five reasons why businesses fail:

  1. high cost of getting customers
  2. high cost of product developments
  3. limited number of people taking risks
  4. investment opportunities 
  5. limited real expertise and specialists involved in practical businesses

HOW CAN BUSINESS BECOME SUCCESSFUL?

Many of the problems that was shown in earlier research of small businesses was to do with the marketing which is also still one of the biggest problems that persist in recent research today.

The infancy period following a startup are the vulnerable times for a business where many fail to develop into thriving and prosperous businesses. Research have shown that with implementing strategic systems and approaches this will likely lead to a thriving business.

At different stages of a business life cycle there are different strategical methods that have been effective for business growth. For example prior to starting a business, the first 3 to 6 months depending on the nature of business highly involves market validation. Once the business has been launched and incorporated the 5 years that follow are the critical years to evaluate the survival and growth rate of a business. Marketing becomes a key player for the first 5 years of a start-up and ensuring that a business survives depends highly on Strategic marketing.

We leverage market research to provide strategic approaches that your target audiences can resonate with. Will help business like yours stop the guess work and operate with clarity by leveraging market research data.

serving the pacific community

Majority of our clients are Pacific business owners and founders located around the world

USA

United Kingdom

Australia

New Zealand

Japan

Tonga

Samoa

Fiji

Need Experienced Business Marketing Consultants?

CONTACT INFO

Your enquiry is important to us.

Office hours: Tuesdays – Thursdays from 10am to 5pm

Christchurch, New Zealand

+64 36692878

info@pba.org.nz